Palma de Mallorca, 22nd October 2015.-Considered the world’s fifth best club by the specialised club scene press, BCM is set to be the central theme and brand for the new establishment that Cursach Hotels will create in what is currently Magaluf’s Club B.
This winter the Balearic Islands’ leading youth leisure company plans to invest two million euros on the renovation work, intended to improve the offer of a tourist destination that began to feel the effects of the efforts to boost its quality at the end of last season.
The BCM Hotel, which like the club is owned by Grupo Cursach, will keep its three star status and apartment-hotel format whilst offering maximum quality, with new services and facilities such as free WiFi and air conditioning throughout. Club B currently has a total of 280 apartments.
The hotel, which is scheduled to open next summer season, will provide a new accommodation experience with themed rooms and communal areas, as well as daytime pool parties, DJs and the entire BCM entertainment production. Guests will also be entitled to special VIP advantages linked to the Magaluf superclub.
The BCM club, which is about to celebrate its thirtieth anniversary, boasts a prime Internet position: many other tourist spots in the area use its brand and location to boost their ranking.
The BH Mallorca consolidates the Cursach Hotel division and provides a boost for the renewal of the tourism model
Grupo Cursach’s first hotel, the BH Mallorca, which opened last summer, has achieved international standing thanks to its innovative offer of three fabulous leisure experiences available in the same hotel: Stage (live performances), the Island Beach Club and Water Park.
Average occupancy at this four star resort stood at 80% throughout the summer, a clear indication of the appeal it holds for young people from many different countries.